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Global Agenda Seminar x Nitobe Kokusai Juku Discussion Event


  • *Registration is now closed.
  • Date: Thursday, October 9, 2014, 19:00-21:00
  • Venue: The Toranomon Hills Forum (Toranomon Hills Mori Tower 4th Floor)
  • Admission: Free (reservations required)
  • Topic: Branding Strategy to Promote Japanese Food–Innovation in gastronomy
  • Discussion Language: English
  • Facilitator: Yoko Ishikura (Professor Emeritus, Hitotsubashi University)
    Prof. Ishikura often moderates sessions at prominent global conferences including the World Economic Forum.
  • Participants: Alumni of Global Agenda Seminar and Nitobe Kokusai Juku, non-Japanese people residing in Japan
  • Registration Deadline: Wednesday, October 8th Fully Booked

After winning the bid to host the 2020 Olympics, Tokyo is geared towards making itself more attractive to visitors from overseas. As part of the 2014 Innovative City Forum, an annual global conference to discuss the future of burgeoning metropolises and the lifestyles of the people who live in them, Academyhills and the International House of Japan are pleased to host a joint session to discuss how Japan can increase its presence in the world. The event will take place at Toranomon Hills, Tokyo’s newest landmark and its second-tallest building complex, which just opened in July 2014.

Given the growing popularity of Japanese cuisine, which has been added to UNESCO’s Intangible Cultural Heritage list in 2013, the discussion will focus on how best to promote Japanese food abroad. In the latter part of the session, we will invite all participants to break into groups to specifically discuss branding strategies as if they themselves were the brand manager for a Japanese restaurant located in a city outside of Japan.

This session has been developed through the collaboration of two global leadership programs in the Roppongi area — Global Agenda Seminar, run by Academyhills of Mori Building, and Nitobe Kokusai Juku, run by the International House of Japan.

We are particularly interested in inviting non-Japanese people with opinions regarding Japanese food and its branding strategies, and those who have an interest in these topics. It is an opportunity to deepen your understanding of Japanese food and expand your network in Japan.